What should be considered e-Marketing? E-advertising is yet somewhat a contentious issue to talk about, while no one managed to unify the range of theories around it; nonetheless reported is one issue upon which reported is no uncertainty – that e-advertising originally appeared in the form of a mixture of different methods organized by different companies selling their services online in the middle eighties. Reported are many classifications to what e-advertising is, the most plain and shortest one being formulated: e-advertising is the Marketing that uses the internet as expression media. A functioning classification is that: e-advertising is the sum of all activities a business conducts through the internet with the principle of seeking for, attracting, engaging and retaining customers.

These 7 features of e-Marketing are put at the foundation of any e-Marketing strategy.

Privacy. One more aspect of the mix being privacy which is one of the main ingredients of the mix pretty much related to the prior one aspect which is personalization. As we draw together and store up information regarding our customers and potential customers (thus, when we do the personalization part of the e-Marketing mix) a critical problem arises: that of the means this data will be considered, and who will execute this operation. A major task to do when implementing an e-advertising policy is that of initiating and increasing a policy upon access actions to the gathered information.

This should be an everyday contact obligation for any conscious advertiser to implement all facets of privacy, only if data is gathered and stored, information concerning entity persons.

Privacy is by no way important when setting up the e-advertising mix because there are, as a matter of fact, lots of policies and legal aspects to be taken care of concerning the storage of such data.

Customer support. Customer service is the basic and required actions amid the support functions considered necessary in transactional circumstances. We are going to connect the meaning of the customer support element to the very important “time” element in transactions. We must consider the Customer Service element (in its entire and principal meaning) as an important one in the e-advertising mix.

Personalization. The fundamental theory of personalization as an integral element of the e-advertising mix is focused on the need for recognizing, identifying a particular customer in order to set up relations (establishing relations is an essential object of Marketing). It is decisive to spot out our clients on individual level and collect all potential information concerning them, with the idea of recognizing our market and be capable to develop custom-made, personalized goods and services.

For instance, a cookie deliberately located on the website visitor’s laptop can let us know very important information relating to the access speed of the user: as a result, when we identify that user is not employing a high speed channel then in such a situation we may supply a low- level option for our pages, with the low graphic content and no multimedia or otherwise flash software. This will simplify our customer’s practice on our website as well as he will be discouraged from rejecting the website for the grounds that it takes too long to load its pages.

Seeing you may probably understand, the service is able to be served to any element from the standard set, hence upon its moderating nature.

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