For today many Ukrainian companies are concentrated on the product, work with the client in them is limited to “effective sales”, profitableness of the company and dynamics of sales is provided with quantity of clients, the client policy is characterised by “the total approach» and directed active attraction of new clients.

Thus tendencies of the modern market are characterised п by the distribution of accents dictating necessity of search and use of other approaches. Focus of attention from the goods gradually moves on the client – he is the legislator in the market, he has the right to choose the goods and service, to dictate the conditions and to wait for the special relation to.
The modern market puts before leaders of a problem of other order:

What new the company can offer clients in conditions when the prices, quality and assortment in the market are almost identical?
As the client perceives our company. He leans against what impressions, judging it?
Why, having visited our company and our competitors, the client prefers to buy from the competitor?

How to satisfy requirements of the client and, thus, not to remain at a loss?
What clients make for the company the maximum profit?
How to be with clients for whom the company spends many efforts, but these efforts do not pay off? How to leave the client having saved thus a kind rumour?
How to make that efforts of sellers on deduction and attraction of the client and efficiency of sales, did not appear vain. Success of realisation of transactions depends on what else the company divisions. Who is the participant of this chain. In what of links of a chain of work with the client this communication is torn?
So on the agenda there is a question on an urgency of transition of the company from accent on quality of the let out goods and its uniqueness, on technology of sale and efficiency of sales to accent on satisfaction of requirements of the client at preservation of interests of the company which expands the marketing concept, connecting to “effective sales” and builds the uniform scheme of work with the client.

It is a strategic approach to the organisation development, providing increase of its competitiveness and the growth of profitableness meaning mobilisation of all its resources on revealing, involving, attraction of clients and deduction of most profitable of them, at the expense of improvement of quality of servicing and satisfaction of their requirements.

Is it possible to measure trace satisfaction of clients? Sellers give too much attention to qualities and characteristics of the goods and services, irrelevant for clients. It occurs some kind of company “cycling” on the goods and services to the detriment of inquiry of the client. To be developed towards the client is quite probably having organised procedure of a feedback with him.

Today it is quite simple to find a good business 2 business connection – this is where a professional appointment setting can help you a lot.

And a final piece of advice – today the Internet technologies give you a truly unique chance to choose exactly what you want for the best price on the market. For example, search for free insurance quotes. You will be surprised how quick you can get variety of products and prices for them. Funny, but most of the people don’t use this opportunity. In real practice it means that you should use all the tools of today to get the info that you need.

Search Google or other search engines. Visit social networks and check the accounts that are relevant to your topic. Go to the niche forums and join the online discussion. All this will help you to build up a true vision of this market. Thus, giving you a real chance to make a smart and nicely balanced decision.

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